Portfolio - YATA x Kitty

YATA – First YATA & Hello Kitty pop up supermarket store opened at Sai Wan

Yata has wrapped their new branch into 3-months limited Hello Ketty theme and produced a series of Hello Kitty lifestyle gifts for new store sale. Matrix has lined up Sanrio team to customize Hello Kitty products for Yata to corporate for its pop up grocery store and also lots of promotion greeting elements . Apart from these, Sanrio also supported in Mascot and figures during YATA promotion campaign.

The marketing campaign was very successful and gain a lot of free media coverage and public sharing through social medial channels to increase brand awareness.